As 2024 draws to a close, the personal care and beauty sector is seeing a wave of new trends that are upending both industry norms and consumer behaviors. This year promises to be an exciting mix of improved sensory experiences, new developments in technology, and increased focus on wellness and health.
Sensient Beauty has selected these important trends from market research firms WGSN & Mintel that will affect the Personal Care and Beauty sector, and we shine light on the goods that will be debuting in 2024. Taken together, these factors are setting the direction for the upcoming year and beyond.
1: Hybrid Cleansers
The once-subdued cleaner is becoming a major player, upending serums’ long-standing hegemony. A new generation of effective, science-driven remedies is driving this comeback. Customers are starting to reassess the significance of this essential skincare step as a result of the growing popularity of cleansing products, particularly on platforms like TikTok, and the greater knowledge of skin health.
The increased need from consumers for products that prioritize overall skin health while saving time, money, and effort is being met by this trend. Notably, there’s a move toward formulas that address a wide range of skin requirements and issues.
One significant development in this trend is the increase in co-wash products. These hybrid cleansers essentially eliminate the need for double cleansing by combining cleansing and conditioning in a single step. One of the main features that makes these co-wash cleansers so appealing is their transformational texture, which redefines the washing experience thanks to its exceptional capacity to change shape while being used.
Take a cleanser that begins as an oil balm and is skilled at removing makeup and pollutants. It becomes a cleansing milk as it is rubbed into the skin, providing a mild yet thorough cleanse. These cleansers guarantee a complete cleaning without upsetting the skin’s natural equilibrium because of their texture-changing properties.
Natpure Cellgum Plus
In the beauty sector, Natpure Cellgum Plus is having a big influence, particularly with the hybrid cleanser trend. This special combination of cellulose, cellulose gum (CMC), and microcrystalline cellulose (MCC) is notable for its thixotropic qualities and remarkable capacity to suspend ingredients in cosmetic formulas.
Natpure Cellgum Plus has a unique property in that it behaves like a mist when sprayed from a distance and changes into a gel when applied closer to the skin. Because of its adaptability, it may be applied in many ways, satisfying a range of tastes and improving the user experience thanks to its non-sticky, light texture.
Covacryl PA
In the cosmetics sector, Covacryl PA, a linear sodium polyacrylate, is becoming more and more important, particularly for improving cleanser compositions in keeping with the hybrid cleanser trend. This component is a great option for high viscosity hydrogel formulations because of its stringy, non-sticky texture.
In the cosmetics sector, Covacryl PA, a linear sodium polyacrylate, is becoming more and more important, particularly for improving cleanser compositions in keeping with the hybrid cleanser trend. This component is a great option for high viscosity hydrogel formulations because of its stringy, non-sticky texture.
2: Cloud Textures Beauty Trends
The advent of cloud texture skincare in 2024 will bring about a big transition in K-Beauty, especially in terms of catering to the needs of individuals with sensitive skin. This trend’s distinct, soft, fluffy, and frictionless textures were created especially to calm skin impacted by a variety of internal and external conditions.
They differ from the “cloud skin” finish in that they prioritize minimizing irritation, which makes them appropriate for both frequent usage and recuperation. Examples of this include washing masks that don’t include clay to minimize skin abrasion or cleansers that change from oil to foam, acting as a mild double cleanser.
Covacryl MV60
Covacryl MV60 gives off a powdered skin sensation and a plush velvet touch, much like silicone elastomers. Its unique quality is the refreshing, cold, and long-lasting feeling it gives when applied, which improves user experience.
One of Covacryl MV60’s main advantages is that it helps make skincare products with textures that are mousse-like and fluffy. When mixed with powders or pigments that have been surface-treated, it creates formulas that perfectly capture the airy and light qualities at the heart of the cloud texture trend.
Covagel
Potato-based Covagel is a naturally occurring texturizing agent that complements the trend toward cloud texture. This natural substitute for Covacryl MV60 provides a special set of qualities for skincare formulas. The best thing about Covagel is that it may generate velvety, cold, powdered textures that go well with the trend of light, calming skincare products.
This component is excellent at producing mousse-like, transparent textures that give skincare products an opulent, cozy feel. It’s especially adaptable; it can quickly thicken homemade or waterless formulations and gel aqueous gels with a high ethanol or glycol content. Covagel creates bouncy textures in water-based products and soft, readily rinseable transformational textures in formulas based on oil or wax.
3: Focus On Oral Care
In line with consumers’ evolving aspirations for health and wellness, oral care is undergoing a beautiful makeover. Following the pandemic, there has been a greater emphasis on dental health, which offers a chance for innovation for beauty businesses. The “skinification” of oral health is a movement that is making routine dental care an enjoyable component of a comprehensive health programme.
Youth-led dental care is another aspect of the movement that has been affected by #TeethTok. The inclination of Gen Z for interesting and value-matched dental care items is the main topic of this segment. For instance, a breath spray that appeals to the Gen Z-led disruptive wellness movement might include peppermint extract for freshness and caffeine for an energy boost, or an interactive game that takes an innovative approach to teaching young customers about oral health.
Another aspect is flavour innovation, with companies employing recycled materials and dyes to create unique flavours like mango, red velvet, and watermelon. These advancements show that dental care is evolving from a purely utilitarian experience to one that is pleasurable and ecologically responsible, fusing the enjoyment and aesthetics of beauty care with health advantages.
Natpure Xco Choco
Because it is upcycled and sustainable, Natpure Xco Choco, a 100% natural extract made from chocolate industry byproducts, is becoming more and more popular in the dental care space. This COSMOS-certified substance offers preventive benefits to the skin by counteracting oxidative stress. Antioxidant components like tannins and polyphenols from cocoa husk extract are present.
Because of its nature, which includes no preservatives and is odorless at approved quantities, it can be used as a flexible ingredient in a variety of oral care formulations. The cocoa polyphenols in Natpure Xco Choco are an important component of oral care products with a health and sustainability focus since they improve skin elasticity, offer photoprotection, and support the preservation of skin health.
Using dyes to represent fun flavors
Sensient Beauty provides a range of colors that are appropriate for use in dental care products. By using these dyes, products will seem more enticing and unique on the shelves as a visual representation of the exciting flavors that are being presented.
This innovative flavor and visually pleasing dye combination is a perfect example of how dental care is changing and how the product’s use experience is becoming just as essential as its performance. These advancements are making dental treatment more comprehensive and sensory-rich by bridging the gap between aesthetics and health advantages.
4: Sensual Scents
With the popularity of sensuous scents, the beauty industry in 2024 is embracing a more provocative edge. This fragrance trend is focused about creating connections between people by using strong, daring scents to capture the spirit of intimacy, attraction, and shared experiences.
Consumers are drawn to scents that conjure intimate experiences and provide an instantaneous sensory connection to people after times of isolation and alienation. With over 320 million views on TikTok, #PheromonePerfume has gained a lot of popularity, highlighting the growing interest in smells that promote intimacy and attractiveness.
Fragrance brands are urged to capitalize on this trend by adding elements such as woody bases, spices, delicate musks, and even more daring blends that resemble the scents of natural skin to aphrodisiac scents. To increase their appeal, especially to Gen Z and Millennials, consider incorporating these sensuous scents into body care and wellness goods such as massage oils, candles, body creams, and bath products.
Covabsorb Nature GP
A 100% naturally derived substance, Covabsorb Nature GP provides broad-spectrum UV protection, preserving the integrity and duration of scents. Its liquid form is acceptable for heated processes up to 90°C, and its mild irritancy makes it suitable for sensitive skin, especially babies’ and children’s skin.
Covasorb Nature GP’s association with natural, eco-friendly beauty products makes it more relevant in the beauty sector, especially in the sensual scents trend where smell quality and longevity are critical. It is an excellent complement to products with a fragrance focus because of its protecting, natural, and high-performance properties.
Our proficiency in creative formulation solutions will enable your brand to precisely and elegantly meet and surpass changing consumer needs. For specialized advice on matching the newest beauty trends with your product line,
