Social AR our London-based XR studio specializes in producing AR installations that leave an impression on your viewers as well as AR effects and experiences for social media platforms like Instagram, TikTok, Snapchat, and Web AR.
1 – Social AR Marketing will pick up pace
CGI advertisements that allow consumers and cultural spaces to engage with products became more prevalent in 2023.
Though they lack interactivity, these advertisements are entertaining and offbeat. User-interactive AR experiences can be combined with social AR effects to close the gap.
Brands have more motivation to explore and try out product try-ons now that AR advertisements have been introduced by both Meta and Snapchat.
2 – There’s plenty of occasions to test AR
There will be plenty of chances for firms to test augmented reality in their marketing strategies in 2024.
For the Year of the Dragon as well as other significant athletic events like the Olympics, the Euros, the T20 Cricket World Cup, etc., we anticipate brands to provide something entertaining and thrilling.
From Halloween to the end of the year, there will be an increase in festive augmented reality effects.
3 – Cost Effective AR Mirrors will make shopping fun
Body tracking outside of a mobile screen will be simpler to accomplish with social AR software that has webcam extensions.
This will lead to the creation of augmented reality try-on mirrors, which consumers can use to bypass trial room lines and rapidly assess the appearance and comfort of clothing and shoes.
It is possible that curved 3D TVs may integrate augmented reality AR to enhance the already remarkable and inventive marketing campaign.
4 – Social AR Shopping will constantly evolve
With augmented reality ads, you can already reach customers with placement and try-on ad units, which are great for trying on furniture, sunglasses, and other items.
When your products are trialable on social media, it makes your brand easier to suggest.
Customer loyalty and trust can be increased by retargeting with augmented reality ads and using a try-on first approach in email marketing.
5 – Product Variants will slowly make their way in
This one is interesting: research indicates that users want to look like their avatars or that the clothes their avatars wear in video games have some influence over what they wear on a daily basis.
Users will be able to purchase digital replicas of real clothes and try them on thanks to product variations for online purchasing.
Furthermore, users can exchange these commodities for other digital and tangible goods, turn them into discounts, or use them as tokens for special events.
